UK , Advertising, Showing LOTS of duo as female couples !!

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M25crash
Posts: 1214
Joined: Fri Jul 14, 2017 2:40 am

UK , Advertising, Showing LOTS of duo as female couples !!

Post by M25crash »

Is it me OR
Is the advertising in the UK on the television channels focusing , or being "Trendy " with the couples as females , not Male & female, not Male and male , seems the mixed colour is still being used .
Though its not until after the advertisement has run its Plus & Sell that is dawns that it was aimed with Two Females , on holiday, or buying a house , or car ...

Is this true reflections of the UK , or is it acceptable but a public outcry if the same advertisement was used using two male actors ?

It is easier and acceptable to get the message across using two dolly actresses.
Snow Patrol
Posts: 1535
Joined: Fri Jul 14, 2017 2:40 am

Re: UK , Advertising, Showing LOTS of duo as female couples !!

Post by Snow Patrol »

Cant say Ive noticed this myself, but I often fast forward thru ads anyway. Got any specific examples I can keep an eye out for?
M25crash
Posts: 1214
Joined: Fri Jul 14, 2017 2:40 am

Re: UK , Advertising, Showing LOTS of duo as female couples !!

Post by M25crash »

Building society Nationwide
Holiday trips
Kayak
She always picks her holiday , as well as having orange juice as filmed by staff two females on a expensive roof area

Family holiday parents driving an Audi two daughters

Caravan park two cute girls on bikes

Just for staters
Snow Patrol
Posts: 1535
Joined: Fri Jul 14, 2017 2:40 am

Re: UK , Advertising, Showing LOTS of duo as female couples !!

Post by Snow Patrol »

OK, I'll have to watch out :)
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